The Archive · 1938

Snapshot Guild

Christmas is close enough now for you to be giving thought to your Christmas cards—particularly if you want this year's cards to have the intimate, "personal quality which your own favourite photographs can est give them.

And, as an active photographer, why should you entertain any other idea? Consider the difference, to your friends, between a formal stereotyped card and a personal one bearing a pleasing winter photograph of the family, the house, or some other near and dear reminder—and your own individual message.

Inevitably your file of pictures will contain an appropriate negative. Or, if you have one that nearly but not quite fits there is still time to improve the idea in a new picture. And if you do not do your own developing and printing, the store that does it for you can also make your Christmas cards inexpensively, The range of Christmas card possibilities is broad—an appealing scenic view, a fireside picture of the family group, the youngsters playing in the snow or beside last year's Christmas tree—indeed, anything personal that suggests the holiday season, If you wish, you can have several types of cards. For. instance, for friends who are specially fond of your children, you could pose your small daughter at a table, writing, with a holly wreath at a window beside her. Prints of proper size could be gummed at the upper edge inside a folded correspondence card and on the opposite side, in the child's own writing, could appear the message, "Merry Christmas from (her name), also Mamma and Papa."

You might even use humour. For example, the front leaf of a folded card might bear the note: "No Chrisimas card from the (family name) this year." Inside could be a photograph of the front door, with a large sign hanging from the doorknob:—"Out Throwing Snowballs."

Text read from the printed page and cleaned; old type leaves the occasional error.

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