designed for people who want the basic Ford advantages with a little more luxury and style. Its flowing lines for 1939 are more modern than ever. It is roomy and richly appointed. Like the Ford V-8, it embodies important improvements in comfort, as well as big hydraulic brakes. The smooth efficiency of its 85-horsepower V-type 8-cylinder engine has been proved by millions of owners. In appearance and performance, in completeness of equipment, the De Luxe Ford sets a new high for low-price cars. Six body types, six colors. Low prices.
THE MERCURY 8 is an entirely new car—and a new value. It takes its place between the De Luxe Ford and the Lincoln-Zephyr, promising in its price class the same satisfaction and pride of ownership. Skilful streamlines and a wide, roomy body give the Mercury something of the character of the Lincoln-Zephyr. Rich interior appointments reflect its outward beauty. Advanced engineering makes it unusually quiet and comfortable. It has a a big new 95-horsepower V-type 8-cylinder engine and hydraulic brakes. Choice of four body types, eight colors.
Text read from the printed page and cleaned; old type leaves the occasional error.