As a measuring stick the reissued Valentine pictures were visible proof that a lot of water had flowed under the Hollywood bridge in the course of twelve years. Today, because of increased costs of production, $400,000 is the budget of a "B" picture. Valen-tino today would get at least $200,000 for a single picture, with overtime starting after the first eight weeks of shooting. A director would cos: $150,000, A feminine star to play Opposite Rudolph today would command at least $150,000 a picture. The "writers would get $25,000 at least for their story.
So the movie makers looked at these old Valentine pictures and sighed for the good old days gone beyond recall. Today the industry is unionized in every detail and the production costs have skyrocketed. The only ones not unionized are the stars, and their salaries are terrific.
Text read from the printed page and cleaned; old type leaves the occasional error.