Everyone has at some time opened a magazine and observed a coloured reproduction of a favourite dessert or chocolate cake, but how many have thought how uninteresting the cherries, oranges or other food would have appeared had unsuitable colours been used for reproduction? Any colour reproduction needs the experience of skilled craftsmen. Colour in its proper tones and values has extraordinary value. It can make food appetising, automobiles luxurious, furniture inviting and comfortable, and people lifelike. "Colour has these powers, but needs skill in the development of them. Let the North-China Daily News Printing Department handle your colour propositions if you are seeking satisfaction.
Text read from the printed page and cleaned; old type leaves the occasional error.