Glamour jewellery for the glamour girl—
Or a gypsy-style head-kerchief to tie over her curls these wintry evenings—
Jackets or hostess coats for the cocktail hour, and underneath it all, one of the new (everlasting) Vassarettes.
And don't forget a new dress for the baby. All hand-made and so beautiful For tiny tots aged 1, 2 and 3 years.
For several years the British Post Office has issued special St. Valentine telegraph forms, but the United States goes one step further in this matter.
The user of the British forms must think out his own message the G.P.O. has so far drawn the line at inventing a series of appropriate wordings, in spite of the fact that counter clerks are frequently asked by ingenuous valentine dispatchers: "But what shall I put The telegraph companies in the United States, however, have not only encouraged the sending of more telegraphic valentines (by clever advertisements) but they have also arranged to supply a dozen stereotyped forms of message, each identified by a number. The sender has only to give his Valentine's address and mention the number of the selected message, and the company does the rest. One of the provided forms runs: "Dear Valentine—The mail's too slow. I choose this way to let you know, I love you!"
Another reads: "Thinkin' a little, within' a little, far off and blue: hoping' a little, sighing' a little, lonesome for you." And a third: "No fuss, nor feathers, no Cupids nor hearts. Just a warm and friendly greeting on St. Valentine's Day." Each of these messages is printed on a special telegram blank, with a valentine ting and a neat coloured drawing at the top; and, like the British greeting telegrams, it is delivered in a special envelope. grs For Best-Beloveds Only St. Valentine's Day is one of those pleasant occasions on which it is by no means obligatory to give a present. lyon may very comfortably give only to those to whom you wish to give. Aunts, little nephews and nieces, have nothing to do with St. Valentine's Day. Indeed it is entirely to your credit if you have but one lady for whom to make a purchase. Those who are very busy buyers for this tender anniversary will be regarded rather coldly by the right-minded as men whose intentions do not merit the compliment of analysis.
The free-lance purchaser expected by the shops at Valentide is obviously a male. "Will you be my Valentine?" is the question on the tapis, and although ladies in these days do most things, they are scarcely yet brave enough to put that question.
Text read from the printed page and cleaned; old type leaves the occasional error.