The process is occult and frequently protracted, but eventually their ideas are committed to paper and assembled by the chief Bumble, who intuitively knows which name is best.
His decision is sometimes a trifle hesitant, however. Not long since a young lady, originally known as Edythe Mariner, was announced for the feminine lead in Paramount's remake of "Beau Geste" She had already been relabeled Susan Hayward, but the assignment to the Foreign Legion epic seemed a propitious occasion for another shift, and it was announced that she would be known as Mary Hayward. The next day, however, the decision was reversed and she reverted to Susan.
Pressed for an explanation, the publicity gentlemen were apologetic. They had been hasty. They were dissatisfied with Susan, name, and had altered it to Mary. In the sober light of the following day, however, intuition told them they had gone from bad to worse. So they decided to keep Susan as a working title and do some more dreaming Miss Hayward, though bewildered, acquiesced. The publicity department explained parenthetically that they always took players into their confidence about name changes. even great north woods. Pickford, Jean Parker, Gordon Oliver, Ann Lloyd Hughes. Con With Charles Alan Bridge, shoemaker and to the permitting them to voice objections, This liberalism, however, they pointed out, has caused them great inconvenience. They have never been able to persuade Patricia Mor ison to put another "r" in her name, and so their struggle to get it spelled tis MGM has continuous, To Dine and Dance v trouble with the "a" in Markaret Sullavar: Universal suffers from the "e" in Nan Grey, and Fox has ARCADIA—Russian cuisine. orchestra, Menary and Sokolsky's ballet and Astor Trio. unending grief with young gentleman named Imboden Parrish.
Text read from the printed page and cleaned; old type leaves the occasional error.
