The most memorable record of all is Anne Shirley's. She came to Hollywood as a youngster bearing he name of Dawn Evelyeen Paris. Her mother, for reasons which must have seemed good to her, decided to introduce the young lady to the cinema as Dawn OTay. But when RKO selected her for "Anne of Green Gables" even the jaded minds of the studio's Mr. Bumbles reeled at the Dawn O'Day concept and she was renamed Anne Shirley, after the heroine whom she portrayed.
Jesse Lasky, who is currently talent-scouting via radio for RKO, has introduced a new technique into the Bumbling activities of the film industry. He invents names first, publicizes them, then picks players to wear them. The selection of the players is accomplished by a series of radio-contest programmes called.
The Gateway to Hollywood, for which the sponsors reportedly e: pended 5400000 during the first thirteen weeks. The contests involve auditions and much sifting, but the
Text read from the printed page and cleaned; old type leaves the occasional error.