Recently London authorities spent thousands of pounds on clearing snow from the streets. The cost in One locality alone, Islington, was £750 a day, and altogether at least £50,000 was expended on this work by the metropolitan boroughs. Yet in one part of London they were still paying out good hard cash for the artificial production of ice and snow, Though nature was doing the mob all round for nothing and doing it with devastating efficiency, Earl's Court went on making its own ice—100 tons per day at a cost of 23s. 6d. per ton. This was additional to the 550 tons used in layinffdown the original snow-track.
The skiing carnival and variety snow known as "Winter Cavalcade" attracted thousands to Earl's Court, in spite of unexpected competition from the winter sports made possible by nature. The total cost of the seven weeks venture was in the region of £70,000 bus one week of full houses brought in £24,000.
Text read from the printed page and cleaned; old type leaves the occasional error.