Official A. A. A. Records for Economy and Endurance E= this year Studebaker startled the world with the Champion—the newest and finest car ever to Even more startling this year are the extras you get in this 1940 Champion at no extra cost. Steering wheel invade the lowest price field. gear change, planar independent suspension, non-slam The success of the Studebaker Champion was immediate and overwhelming. It set new official Ameri-rotary door latches, instrument board bonnet lock and many other indispensables. can Automobile Association records for endurance and Why drive an ordinary low priced car? Why miss economy—traveled 6,144 miles at an average of 33 miles per Imperial gallon—was driven 15,000 continuous miles in less than 14,511 minutes. Sales were the advanced Raymond Loewy styling, the assured riding comfort, the sound long-lasting construction and officially recognized operating economy of a Studebaker record-breaking.
Now for 1940 Studebaker presents a new Champion.
A car even more economical, more rugged and possessing more advancements for your safety, comfort and convenience than any other lowest price car.
Champion? This year be the proud owner of one of these record-breaking cars.
You are invited to see the beautiful, rugged, moneysaving new 1940 Studebaker Champions now. Don't wait. Be one of the first to go out for a trial drive.
Text read from the printed page and cleaned; old type leaves the occasional error.