The Archive · 1940

Elizabeth Arden Essential Preparations

However much—or little—time and money you spend on beauty, these are the preparations you should never be without.: They are essential to keep your skin youthfully fresh, clear and free from lines of age or worry. Cleanse with Ardena Cleansing Cream, penetrating and refreshing: Tone with Skin Tonic for fine texture and clear Ardena Preparations Elizabeth Arden says: Venetian Cleansing Cream is a light, feathery cream that liquefies quickly with the warmth of the skin and penetrates the depth of the pores where it dissolves and dislodges all impurities. It rids the skin of all accumulated dust, powder and excretions. Begin every treatment of the skin with a generous application of Cleansing Cream. Smoothe it freely over the face and neck, it to soften into the pores. cleanses the skin thoroughly, keeps it fine-grained and supple, and does not stretch the skin. To apply Cleansing Cream, moisten a pad of absorbent cotton in cold water, dip in Ardena Skin Tonic, add a little Cleansing Cream and cleanse with upward motion. Turn over the pad and repeat process with fresh cream. Finish off with Ardena Skin Tonic, a tonic and mild astringent. It clears, firms and whitens the skin and new life and fervour to every cell. Its astringency serves to tone and firm the muscles under the skin and to keep the tissues active and healthy. Pat it briskly on the face and neck after cleansing to stimulate circulation and bring a vivid glow of natural colour to the cheeks. A pad of absorbent cotton moistened with Ardena Skin Tonic placed over the eyes is especially invigorating and soothing to tired eyes and the muscles around them.

Text read from the printed page and cleaned; old type leaves the occasional error.

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