The long awaited Ford 1940 models have arrived in Shanghai and will be displayed by Messrs. Bills Motors starting. at their showrooms tomorrow and on Sunday. A capable sales and demonstration stof will be in attendance and patrons will have an opportunity of learning the fine engineering and body points.
The new Ford models are designed and built on a new level of performance and comfort. In them are embodied as many as 22 important and distinctive improvements. First, the cars are more beautiful than ever and cushions type front seat backs with more leg room in the roomiest' interiors ever built for the Ford ear.
Improved finger-tip gearshift completely clears the front compartment because it is mounted on the steering column. New controlled ventilation features a. djagonaly-hinged and tilted forward section of the front window, and a rear section which slides down completely leaving no metal strip to hamper hand signals and obstruct vision. Unquestionably the 1940 Ford ventilating system is superior to anything on the market.
Owners, especially women, are going to be tremendously impressed by the beautiful dash treatment and the two-spoke steering wheel which combine to make the front interior of the 1940 Ford extremely appealing.
The De Luxe Fords include many entirely new features and in addition many important former Mercury features such as blocker-type transmission, The 1940 Standard mow includes, in addition to the entirely new fingertip gearshift and torsion bar such other features as more accessible engine with fan on crankshaft, voltage control and battery condition in-dicoter, formerly found only on the de luxe. The Sixty now ' includes features formerly found only on the higher priced Fords, among them semi-centrifugal clutch and fan on crankshaft.
The "operation pf'the finger-tip shift is particularly easy because the action is so easy and natural For instance, it is only necessary to "lift and pull back" to shift into low for ing. Then a "straight forward" push sends the lever forward-and-down into the second gear. While from second gear to high, the most frequently used shift, the movement is straight back. 'Since reverse is so seldom used and one does not wish to shift into it accidentally, the reverse is an "all lift" shift, being lift—and—forward, thus' reducing chances of error.
The finger-tip gear shift contributes to greater quietness, as there is no gear shift lever coming) through the floor to bring transmission noises into the car. Furthermore, the two gear shift control rods, which connect the levers at the bottom of the gear shift
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