As an example of the delicate type of attention to women to be found in the 1940 cars there is the umbrella that is tucked into its own built-in boot at the right knee of the front seat passenger. This and many other refinements prove that women are termendously important as far as the automobile busi-Tess is concerned. The new teasers for women äre very substantial; no mere matter of sales talk. Gas, oil and battery indicators on the dashboard that light up when it is time to stop ät a station for refills are obviously put there Yor women who are inclined to be absent-
Minded.
Women who think there are too many mechanical motions about driving a car, ani occasionally get addled with it all, would probably have a cinch with one of the new models that works without a clutch. Driving this is almost too easy to believe. You simply start the motor, put the control lever in forward position, step on the gas and move along. The car shifts its own gears when the speed warrants it, with no clutching required from the lady at the wheel. There is no gives a firm, easy support and is supposed th be particularly long lasting. They say the rubber is porous enough to allow the air th pass through, getting around the problem of the sticky warmth one associates with rubber cushions.
By shoving the back seat forward a bit anti making the wheel base longer, both the front and back seats are swung between the wheels. Riding in these cars is more like lolling in a hammock, Fabric designers have been looking for years for an upholstery cloth that would be strong, handsome and easily slid over, and this year they are. presenting a new fabric that pretty well fills the bill. Many of the new cars have it. It is lightly ribbed, has a non-catching surface and is woven in a very tricky manner at the back so that it is porous, which makes it cooler.
Cars without running boards are more common this year, but running boards are usually optional.
The business of getting in and out is greatly facilitated in some of the cars by doors that stay open at right angles to the entrance, instead of swinging half shut and cramping one's style when least expected. This also makes loading the back seat with groceries a more simple Operation. Another vital improvement io the feminine contingent is the door latch that fastens the door without even a mild slamming.
Text read from the printed page and cleaned; old type leaves the occasional error.