The Archive · 1940

Rationing a Sound Principle

Everyone has realized that ration-ug was introduced not because of any prospect of immediate shortage but simply because it is a sound principal in war to conserve your supplies and cut down the luxuries that can easily be done without. Rationing is now the normal order of things for a few commodities and it is quite a pleasant order. It has brought no hardship, and because it has been introduced in such ar orderly manner and with the benefit əf organization, it has given no unfair advantages, The weekend shoppers are able te take their baskets down the main streets and get them filled with little more trouble than in the days of peace: for a coupon handed over here and there for certain goods is not an exacting procedure. And everyone knows that should the United Kingdom be challenged with graver problems of food supply, plans are all ready to be put into immediate operation to face any real crisis.

Text read from the printed page and cleaned; old type leaves the occasional error.

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