The Archive · 1931

SIGNBOARDS

A Glimpse into the Mysterious, Flowery Language of the East It is not so very long that Western nations have come to appreciate the immense importance of advertise ment in its connection with sale manship; and the time is not so very distant when the expression It pays to advertise" held all th fascination of novelty; civilised po ples watched—with much the same Pleasure as a child feels with a new. toy—the developement of the art of advertising; it grew and grew ill it far exceeded the bounds of it imagination. Now, _in these enlightened times, advertising has been brought to a fine—or more often, excessively vulgar—art, and every newspaper, every shop window, ears, omnibuses, tive Prices, Bun Fo Bros." No, it is not a' morgue, nor an undertaker, neither are they medically connected with the human anatomy; they are tailors.

Text read from the printed page and cleaned; old type leaves the occasional error.

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