A considered judgment on the results of the recent National Cotton Week as far as ascertained, is given 'Commerce. They are for the publicity given to this week [ana for' the gracious action of the Queen in lending her interest and sympathy: to the movement. It is difficult of course yet to say whether this publicity had any great result the Chamber is awaiting ports from wholesale houses and manufacturers. They are of the opinion, however, that one little spurt of publicity is not sufficient! Jand that cotton must be continually' thrust before the public to keep it} popular favour. 'The home market, which the National Cotton week was designed to assist, absorbs about on> quarter of Lancashire's total production, and it is pointed out that, even' if the maximum potential increase of 50 per cent. over presen. standards were chi-wed, it would only mean 12) per cent. on the total production of] the county. On the other hand, if Lancashire is to wait for some miraculous solution which will sol all her problems at once she mi wait for ever. She must tackle h problems piecemeal in every marks It is felt that the chief method in the home mark.t is publicity. Unfortunately the weather is not favourable and by the time we get to the suimmice our worsen will have, forgotten. their promises to wear cotton unless the fact is brought to their notice once more. In the Hous". of Commons the Lady Members have gone back to their heavier clothes and I believe one of them suffered rather a severe cold Jas a result of her goodwill towards the cotton trade. ing Freights Meantime another depressing note over trade is" struck by the annual report of the' Chamber of Shipping lof the United Kingdom for 1929-30) which says that the promise of better trade in 1929.was not fulfilled,
Text read from the printed page and cleaned; old type leaves the occasional error.