(Continued from page 403) able makes of car, he is really attempting to perform a task which far more spectacular and dificult than that, undertaken by the gentle: men who, according to the advertisements, come from Hades. A scientific demonstration is addressed to those who are likely to profit by it, Ifa car-maker.wants to sell his car he Is not Ikely to be so philanthropical as to waste his sweetness on the desert air, If it could be argued that 2 per Cent. of the crowd which is drawn to the Race Course are potential purchas-cers of Mr. Moody's cars, there might something to be said for the elaborate, if repellent, devices adopted to assemble sch a company, Even then it must be confessed that the procedure would scorn to be highly extravagant and "superfluous, Mr. Moody admits that the Drivers "take their fives in their hands" but hastens add "with confidence." Interpreted in the announcements drawing mor-Did crowds to the Racecourse, this qualified statement assumes another Hulse which cannot be regarded as nything but an invitation to the public to be thrilled by the possi bility of seeing a human creature risk an unpleasant death. It is preposterfous to pretend that motor-salesmanship Is dependent on such demonstrations. Mr, Moody might be asked {wo simple questions, By the grace of God none of the victims of Saturday's disaster have been fatally injured What would have been the position one or two deaths had. occurred? Would motors ear manufacturers declare that these deaths were essential to their making the requisite additions to their list of clients?
Text read from the printed page and cleaned; old type leaves the occasional error.