Readers will probably have noticed within the Inst few days typographical and stylistic changes in the appearance of the N.C.DN. The Old Lady of the Bund has a new dress. The texture is the same in quality but in keeping. with changing conditions the dress has a dis tinctly modern cut. To borrow a phrase from modern engineering technique, this journal is now "streamlined." There are streamlined cars, streamlined aeroplanes, streamlined locomotives and streamlined ships, and this principle, which eliminates resistance and. "develops smooth acceleration, is now applied to the production of newspapers. It amounts to easier reading of the newspaper, In recent years a great deal of thought and research has been devoted to the study of newspaper production methods and especially to the matter of type in order to obtain w facility of reading. Tt Is not generally appreciated "that the scientific principles applied to engineering and other spheres of productivity have also been applied to "newspapers and the results achieved, although by no means apparent to the reader who takes his newspaper as a sort of daily routine, have been equally successful, One. of the features of the new dress is greater legibill~ ty through the use of lower case instead of capitals and by reducing the number of type faces, which simplifies the process of reading. It benefits both parties, the reader and the newspaper, for while the reader is given a Inrger volume of news presented in amore readable manner, the newspaper benefits by this simplification which saves time in. the. flee and enables, the presentation of tater news owing to ime economy in writing and setting the headlines. The result is the "North-China Daily News" in a new garb which, It 1s Roped, readers will agree is becoming it has always been the polley of this: Journal to discuss these matters of change with ita readers, for they make the newspaper, and the newspaper-making industry must keep abreast of modern conditions in conformity, with the high traditions behind it,
Text read from the printed page and cleaned; old type leaves the occasional error.