The object of the AAA. was to raise farm prices, which taken a5 a whole had been lagging behind industrial prices, until a balance had been established between the two iwas approximately the same as that that the present revolt" was more gree and coat of arms. Or so it is which had existed in the days be-serious. The patient public, fed with popularly supposed. And when the fore the war. The exact dates of fash on the comforting grounds that Trade in nouveau riches, 18 slack the base period are given in the fit was getting what it wanted, fell what have the Heralds to do but declaration of policy of the Agricul-fin behind the unfurled banners of dream away their days in the last tural Adjustment Act August, 1909, protest. Womens' clubs, civic or-ancient house spared by the makers and July, 1914. Tt was not the aver-Zanizations, even the Federal gov-of Queen Victoria Street over a jo price during that period which Jernment gave support. This was no branch of knowledge which was out the AAA. sought to achieve, but the petty riot by a few long faced cranks. fof date a hundred years ago. ratio between what the farmer bought was real rebellion. valuable duties. They may not ride Actually the Hepaids have. many and. what the farmers sold which 'On the surface the complaint} bout the shires examining coats of existed then. 'The end could have Jagainst the movies was one of] arms and their owners' right to them, been obtained equally well by reduc-indecency, Films had grown more they used to do, But there is still jing industrial prices and keeping} and more outrageous. Attempts Plenty of work for them in which agricultural prices stable. were made to attract audiences by fo combine the functions of lawyer, "Actually the AAA. sought to] hinting that they were about to see} expert in an exact science, arbitrator raise prices by restricting production jo glorified peep-show. Titles leered and, wherever public ceremonial is fand organizing marketing, but dis-Hiram the hoardings. Run through concerned, director and final author~ covered that owing to the policy of list and note how many times "Si fy. Also they are the guardians of. [General Johnson advances in agricul "Hell," and similar -[the mest curious, and in many ways tural prices were nullified by cor-It was even held necessary to "pep most valuable collection of records responding advances in industrial jup" Mr. A. A. Milne's "Dover Road"
In London. prices. The farmer was getting more rechristening it "Where Sinners of these they are showing @ small fro ney, but his clothing, machinery, Meet" But had it merely been a but very. beautiful selection in the ete, was costing him more, 30 that [ease of serving the public with food Tovely. panelled hall which is the [his relative position was little better.
Jo little too raw, the success of the!
Earl Marshal's Court (built in. the Jcampaign for belter movies would] days of Wren after the Great Fire, Little Business" Unhappy from which by superhuman effort never have been so great. The the Heralds had managed to save all The next most powerful opposition farlevance of the public goes far their precious records) to celebrate to the policies of General Johnson's ceper than that. "It feels that the their 480th anniversary, NIA. came from the little business Jeinema has become a definite force ind his champions. The Federal Jin moulding the culture and civiliza-Long History Trade Commission had been estabtion of the country and it does not] No one knows exactly how heraldry ished under President Wilson to! hike the pattern to which Hollywood began: it seems to have arisen full protect the little man and enforce Jwould make it conform. edged in the middle of the 12th the anti-trust laws. The URA.
An inquiry was conducted by the allowed the anti-trust laws to be [Federal Bureau of Education which} broken and in the eyes of the small found. that:—seventy million people for famous stars. The July "Silver man encouraged monopolistic prac went to the Movies each week; the Seren" has an article entitled Hees, The small man found the average child attended once a week "Pairing them off," in which any Fequirements of hours and wages three-quarters of the pictures related couples unfortunate enough to be Jmore onerous than his big competitor to sex crime and love; the child re-Seen together were represented as and complained bitterly. His case membered two-thirds more than the heading for the altar, That is the iwas championed in Congress by fault; the motion pictures changed kind of information which the pub-Senators Nye and Borah. Clarence the child's attitude and conceptions Tieity directors are convinced the Darrow. was made chairman of a lasting manner. public wants to hav Board of Review to look into the There seemed to be a danger that Tt is particularly unfitted for the matter which issued a report the standards of a small community new type of actress now entering. vigorously hostile to the N.RA, that] leading an unnatural, artificial ex-Hollywood. The two sensations of It destroyed its own value through istence, in a small corner of Califor-Jthe past year have been Miss Kathfs intemperate violence.
Inia, would be foisted upon the rest faring Hepburn and Miss Margaret Big business itself was entirely] of the country through the twin Sullavan, the first a member of an enthusiastic. 'The business commun-agencies of the pictures themselves Jota New' England family, the second fy felt that as far as recovery was fand their highly organized publicity fof an ola Southern family. A group concerned any benefits had come not—the nineteen movie magazines and of new stars have been recruited not from the N.R.A. but from the policy {the daily Hollywood columns, printed [from the Broadway choruses but from Jot heavy public expenditure inaugur in the newspapers between "Society New York's Anishing schools. (The rated by the government. However.
Gossip" and. "Advice to the Love "Wrong People are Crashing the there are certain features of URA: Lorn." America was growing into a Pictures," complains the July "Silver which they desire to see permanent. monstrous Hollywood, with its false [Screen"). Directors have discovered and views "of life, its that the camera is exacting. It is not, Codes Should be Kept luxury, its vulgarity, its waste, its enough to "act the lady"; you have They agree that the codes of fair sentimentality and peculiar habits of Through their refusal to conform be one.
Jcompetition for each industry should thought and action. be maintained, though they feel that The public is influenced by the to the standards of the Hollywood these codes could be consolidated and pattern of life shown in the films publicity men, both Miss Hepburn and simplified. They approve of the code themselves but an even greater in-Stiss Sullavan have been treated as {nsistance on. reasonable maximum Jauence is exerted owing to. the the black sheep of the movie flock. hours and minimum wages. They avidity with which the private lives No longer do such articles as, "Hep-approve also of attempts made of Hollywood's heroes and heroines burn. is Dynamite" appear. "Movie through codes to outlaw unfair trade Jare followed. Far more is known Classic" instead, rejoicing figuratively practices. In a coded industry, for bout their private existence than' in Miss Hepburn's recent bad luck, Example, it would be impossible for Jabout that of the President and his presents. "Hepburn needed those tone competition to sell below coot wife. Thousands of boys and girls Spankings," while Miss Margaret with the express purpose of driving taught in School that one day they Sullavan is given other competitors from the field Jmay occupy the White House as woods Pet Peeve" cornering the market, and then rais-[President or First Lady are far more magazine. ing his own prices as much as he thrilled at the thought that one day desired, Complaints are still made they may be like Flossie Floodlights that compliance with the codes is not Jor Marcel Torso, the $10,000 a week The old excuse is made that the Jenforced with sufficient vigour and stars. public is only being given what it this isa matter into which the URA. twants and that stars would cease to organization are now looking. Under
Text read from the printed page and cleaned; old type leaves the occasional error.