This modern type of merchandise ing which has increased very much even in the last year has taken the wholesale salesman out of the old job and is making a merchandising man of him with the triple duty of being salesman, window trimmer, and delivery man.
For the first time at this type of convention the frosted food manufacturers exhibited their new ice box display of frozen foods and reported that this kind of food is being introduced more and more into grocery stores throughout the country and is becoming better known to the housewife. Green peas, beans, gooseberries, corn cut fresh from cob, asparagus, sea foods, lima beans and rhubarb were exhibited in their separate containers. The main advantage of frosted foods, it was claimed, is that they can stay on the vines until entirely ripe with their full flavour and colour, then they are frosted. and sent across the country to grocers.
Cookies are taking on new forms as shown by one exhibitor who recently brought out a chocolate minted cockle in the shape of a stick called Michigan logs. A new type of cheese spread made of imported Roquefort and cream cheese packed in foil and corrugated boxes was shown by another firm.
When the housewife wants to take a short-cut to soup making, she just buys a little bag of dried vegetables and dumps them into her meat stock and the result is vegetable soup. Cellophane bags for noodles now have a clamped top which can be hung over a nail and prominently displayed in the store to attract buyers.
Text read from the printed page and cleaned; old type leaves the occasional error.