The Archive · 1939

Revival of Business

London, Sept. 16.

Aller a fortnight of war conditions women are beginning to take an aetive interest in all things feminine. Thus most of the large London stores report such a sudden revival of business that their depleted statis find difficulty in coping with it, and they. plead for "patience and toleration" Jon the part of their customers. One [Oxford Street store is reported to have only four left out of a normal stof of 23, the others having taken up war work of various kinds. forther example of the "settling. down" of our. womenfolk is "shown the Interest evinced in the new Jautumn styles. Theee-piece sults are Imost in demand, the colours for this receive their share of joo German troops. year being wine, blue, sapphire feat-green and brown. Gilt metal Teather is largely used for tr ing. the skirts being gored from waist to hem, and sleeves remaining slightly raised on the shoulders though fitting closely from the elbow to the wrist. Women are buying for the future, in the anticipation that prices, which at Present remain at the pre-war level, will rise.

Text read from the printed page and cleaned; old type leaves the occasional error.

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