The Archive · 1939

The New Shop Window

Women all over the country have become aware that they must depend fon newspaper advertising to act now fas their shop window. Shopping goes steadily on, and post-order depart ments are being vastly enlarged to meet the orders of women who can-of shop in person. The designers and "buyers" are thinking Swers to our needs all the time, Here ig their latest: luminous " Mayfair Slowers—carnations, gardenias, love-in-the-mist—which' show up in the dark like an electric torch, a big room overlooking the gardens of Buckingham Palace T went a women's conference to learn some of the ways in which the com= ing fuel control will operate. A first step in getting the most out of fuel the rearrangement of our homes, drawing the rooms used more closely together. To pass down long cold corridors is wasteful of our own heat: the fire of one Foam should benefit adjacent rooms. "Most households are rearranging life around one general living room or, as the North would say, the "house place." So an Infinite amount of rearrangement is going on. Sercens have been taken Dut of allies and recovered, black-out curtains have been faced inside with white to keep the room as light as possible' with the least expenditure lighting. Big chintz, bags are tacked lo the backs of doors, compartmentatized to hold the knitting Wwork of the various members of the family. put in or taken out as they and' come," Draught excluders are looked out and put in place. "couvrepieds" folded on the ends of

Text read from the printed page and cleaned; old type leaves the occasional error.

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