Sound in motion pictures has gone a remarkable transformain the PF role in providing that authentic quality which has made it possible ior motion pictures to achieve a remarkable realism. tion, while the air-conditioning system' was designed and executed by the American Engineering Corporation, well-known in Shanghai Yor this particular It was the desire of the Roxy Theatre management to provide its patrons with the finest in entertainment which prompted the management to acquire the most modern equipment available, a system which would be equal to the most exacting requirements of the new standards in sound production. After making a thorough study of the various types of equipment on the market, the management unhesitatingly chose R.C.A. Photophone's new Magic Voice of the Screen.
Text read from the printed page and cleaned; old type leaves the occasional error.