Three new Oldsmobile series for 1940—two sixes and an eight—with marked changes in styling and impressive increases in wheel base length and overall dimensions, make their appearance today in the showroom of Triangle Motors. Bigger and better throughout in body and Chassis alike, the new Oldsmobiles reveal striking advances in comfort, safety, power and beauty.
Oldsmobile's series "90," introduced so successfully last year in the low-price field, this year appears with an overroll length increased to 19734 in., and an engine stepped up to 95 h.p. An entirely new body has been aesigned ior the "60" this year that takes full advantage of the greater wheel base length.
In the popular priced field, Olds again offers the 6-cylinder "70" series, biggest selling car last year in the Oldsmobile line. It is equipped with an improved, luxurious observation-type body, distinguished for wide, deep windshield and windows, and narrow body pillars that provide maximum vision for the passengers, and likewise add grace and distinct tion to the outward appearance of the car.
It is in the medium priced 8-cylinder Oldsmobile, christened this year the Custom 8 Cruiser, that the most spectacular change in the Oldsmobile line for 1940 appears. Here, on a wheel base increased to 124 inches and an overall length increased to 210% in, is a body of a type new to American highways. Because floors are so low that running boards are no longer needed, Oldsmobile engineers have incorporated the width the running boards customarily require into the body itself. Needless to say, it creates an interior that is [spacious far beyond any previous motor car design. Front seat width in the Custom 8 Cruiser is 60 in., a width actually ten inches greater than was considered adequate in many cars not so long ago.
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