The Archive · 1938

Lis Secret of Success

He had been termed a "much overs rated little man." but he always manged to bring his. business through industrial crises that have thrown others into receiverships. Despite the severe depression year of 1931, net profits of his concern exceeded $6,000,000, an impressive increase over the preceding year. In point of earn: ings. and-sales, Mr. Firestone repre. sented 1931 as the most. successful year in the history of his company.

His association "with Mr. Henry Ford and the late Mr. Thomas. A Edison made him better known than any other person in the tyre industry.

Mr. Firestone's business philosophy was to put losses behind him and start anew. When the tyre market froze with the depression of 1920, Mr. Firestone's answer was to slash prices and move his product before other manufacturers could compete. Tt put his company in a liquid posi tion and carried him through.

In 1923 when the British Government put rubber restriction into effect, "and enude rubber prices jumped from 18 to 37 and eventually D9" cents. a pound, Mr. Firestone bought his 1,000,000-dere plantation in Liberia.

Text read from the printed page and cleaned; old type leaves the occasional error.

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