The Archive · 1939

The Good Old Times

Few would Willingly Return to Them, Especially in Matters of Health The progressive development of human life advances with ever increasing strides, The great technical and chemical discoveries have led to an unforetold perfection of life, to a growth of commerce, and to the bridging of areas which formerly divided up the earth, There are {People who doubt the necessity for such development and who, amid all the unrest in the world, look back on the "good old times," when everything went its way more comfortably and safely.

Time, however, flows over these people. Even today, who would like to return to old conditions, to medieval points of view and methods? Would you travel on foot to the nearest village if a motor vehicle were available? Would you rather cultivate your field by the work of your hands, instead of making use of the more rapid and certain plough? And it is certain that you would not shoot with a bow and arrow, if you could have a gun with powder and shot; nor would you prefer to travel in an ox-cart or horse-carriage to using an express train or aeroplane.

When attacked by illness, you naturally turn to remedies which Science has recognized to be the most certain and efficacious. You Go the flattering new Summer Hair-Do's Waves and curls will make your spirits soar likewise! A base for those curls must be a permanent one of ours, that leaves your hair soft, lustrous, alluring! A new permanent will make you feel and act like a new person.

Text read from the printed page and cleaned; old type leaves the occasional error.

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