Ones there was a business man, And he was wondrous, wise; Said he: "We'll save the money it takes to advertise, We've got the business going, Weill sit and take the kale, Why squander cash for printing?
Our income cannot fail."
Things prospered for a season, And prospects rosy grew; Then sales began to dwindle; The why?—Nobody knew. The boss was fretful, worried, His face grew pale and drawn, The business "kept on going"
—Going—now it's gone.—
Text read from the printed page and cleaned; old type leaves the occasional error.