The Archive · 1938

Coal Permits Necessary

Mr. Olson, an American resident at Wuhu, has been trying to buy coal. He learned that it is necessary to Mercury, New Ford Production Mr. Edsel Ford,, president of the Ford Motor Company, has announced that a new car, bearing its own distinctive name, and selling the lower medium-price range, is in production. The new car will be known as the "Mercury 8." It will have a wheel base of 116", a V-8 engine more powerful than any hitherto marketed by the Ford Company; hydraulic brakes and numerous advanced mechanical features, the announcement said.

Its flowing lines will reflect the modern streamlined styling pioneered three years ago by the Lincoln-Zephyr. One of the features of the new car is the unusually wide and roomy interior with passenger space equal to that of many cars selling at considerably higher prices. Upholstery and appointments will be luxurious and styled in keeping with the car's modern exterior design.

Mr. Ford said the new car would be priced in the range between the de luxe Ford V-8 and the V-12

Lincoln-Zephyr.

Text read from the printed page and cleaned; old type leaves the occasional error.

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