4 industry. Ameri-striking example is afforded by
can farm machinery is much more adaptable to the extensive "type of farming done in most South Ameri-of|can countries than that of make, which is primarily designed for intensive farming. Yet for some reason—perhaps financing service, 449 methods or a better understanding of ihe people—European manufacturers have long had a strong footing in those countries.
It is essential that American manufacturers do more than merely fulfil South American orders. They should endeavour to know their customers, establish close and direct contact and provide service comparable to that in the domestic market.
Important as these considerations are in building on a permanent basis, íhe paramount problem is that of financing such a trade expansion. With South American dollar bonds in default aggregating $1,200,000,0C0, this is a delicate problem.
Text read from the printed page and cleaned; old type leaves the occasional error.