These figures are exclusive of frees and vouchers.
In view of many unsubstantiated claims and dubious assertions made by others to catch the eye of the reader and advertiser but not to impress, some observations on the "North-China Daily News" ame not out of place. These figures are Verifiable at the office of the publishers and represent the paid circulation of the newspaper, but the "North-China Daily News" occupies such an unusual position in Far Eastern journalism that the total readership far greater than the published figures indicate. As the newspaper circulates widely and each copy is ready by more than one person, computed on a conservative standard, it is probable that the readership is at least 50,000. Therefore, behind this solid nucleus of paid circulation, hich relies on no adventitious aids or bookkeeping artifices for its compilation but only on public favour, is this larger potential circulation far transcending a mere statement of figures.
Text read from the printed page and cleaned; old type leaves the occasional error.