The "North-China Daily News" uses no glaring three-inch headlines, which often travesty the news of the Cay, to sell it. It sells on its merits as a newspaper, honestly and intelli gently produced, telling the story of the day's events in Shanghai, China and the world, with objectivity and impartiality, serving alike the xeader and the advertiser in the service it provides. When it is said that. the "North-China Daily News" is Shanghai's paper this statement is a fact. No other newspaper has the entree to Shanghai's homes, and offices which this newspaper pob-sesses. The geographic distribution shows that 91 per cent, of the circulation is in Shanghai and nine per cent. in the outports and foreign countries, Further analysis reveals more impressive fact. Eighty per cent. of the circulation in Shanghai consists of paid subscriptions, not casual and extremely variable street or book store sales, which means that more than 8,000 copies are delivered daily direct into Shanghai homes and offices, While the "North-China Daily News" so dominantly covers the Shanghai field, with its sister puolication the "North-China Herald," one of the most outstanding journals in the world through its role as historical recorder of Far Eastern affairs, it has an international reputation and readership which few other papers in the world possess, Glancing at the list of subscribers is like running through the pages of an atlas. From Shanghai to Washington, from Tokyo to London, from Lisbon to Buenos Aires, these two journals find their way into foreign chancelleries, libraries, business houses, newspaper offices and into the homes of hundreds of ex-Shanghailanders "who are scattered in retirement all over the world, Internatioi "Sgope The "North-China Daily News" has subscribers in Portugal, Latvia, Russia, Italy, Bahama, the United Great Britain, Indo-China, Australia, India, Japan and orth-China Herald" enjoys an even wider international repute. In distant Kashgar, among the Central Asian mountains on the roof of the world, there is a reader, Down in pleasant, verdant New Zealand there e readers, Kenya Colony and Kabul, capital of Afghanistan, are in the list. Upper Tooting and Transvaal, Belgium and Burma, the Channel Islands and Chile are in this distinguished company reading the "Herald" as soon as it arrives by whatever communications are available, Norway and Natal, Siam and Simla, practically every country in Europe—including Germany—are to be found among subscribers and so are North Borneo and New Guinea, Perak and Peru, with many others suggesting the extensive geographic range of Kipling's soldier "and fifty-five more all ending' in pore'."
Text read from the printed page and cleaned; old type leaves the occasional error.