The Archive · 1939

Impress Clients Through Good Printing

Stationery supplies and other printed matter are often the responsibility of a junior in an office.

However excellent he may be it is unreasonable to expect his inexperience to realize the importance of this.

It is' impossible to ove -estimate the psychological value of printing with quality, in its production, and an unwise assumption that all that interests any printer is the price. If possessed of sound commercial foresight he is also concerned in the return his craft makes to the purchaser, and the reputation of the office responsible for its production, The North-China Daily News always consider this aspect of its clients' business,

Text read from the printed page and cleaned; old type leaves the occasional error.

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