This gave the American people an actual purchasing power 10 per cent. greater than that of the previous top year 1929 when national income was B2-plus billions—because the cost of living in 1940 was 10 per cent less. The increased value of the dollar makes 19405 total "effective buying icome"—$74.200.000.000—the equivalent of $90,500.000.000 in 1929 della "Sales Management" editorially estimates that the effective buying income of 1941 projected at its present rate of increase will reach $83.028.-
000.000.
Using 1929 effective buying income as 100, this is how the U.S.A. fared during the past ten years, making no allowances for changes in the value of our money:
1929... 100 1935 2 1900: 91 1936 83
aag 2... @ 198. Nor 1931 71 1937 a 1834 66 1940 E]
Text read from the printed page and cleaned; old type leaves the occasional error.