Because some of the pictures produced by the industry reflected the most careful historical, literary or scientific research, we continued our ce-operation with schools, colleges and universi~ ties, whose interest in current motion picture material has risen to truly remarkable proportions within the past ten years. These activities include the preparation of study guides based on historical, educational and literary values in the various current films; research exhibits which stimulated interest in motion pictures by showing the infinite pains taken to assure authenticity in costumes, historical locale and other details; ce-operation with 5,000 libraries throughout the United States because of the interlinking reaction toward the pictures based on the classics and the books upon which they are founded; and the ce-operation with colleges and universities establishing courses in photoplay appreciation, More than 100 universities and colleges have now installed motion picture courses, stressing the technical developments of the motion picture art. Such institutions as the Rockefeller Foundation have contributed funds to carry on the work in universities, In public schools, the year has shown a growing tendency toward building photoplay appreciation courses into the regular curriculum, The interest of the schools in motion picture appreciation is more significant than ever today because of "the wextraprdinarily large shool population. It should be remembered that in 1933 it was considered a phenomenal fact for high school enrolment to have increased in 30 years from a little more than 10 per cent. to more than 50 per cent, of the high school age, But by 1936 it had increased to 67 per cent, and estimates today are much higher, indicating an attendance of 6,750,000 in high schools and 22400000 in elementary schools, Quite apart from theatre attendance the opinion of such a group—almost one-quarter of the population—will constitute the future public appraisal of motion pictures.
Text read from the printed page and cleaned; old type leaves the occasional error.