The Archive · 1939

Cheerful Community

It is all indicative of the cheerfulness with which the trading community is carrying on, frequently under difficulties where members of staffs have been called up for full-time defence work. it was this consideration possibly which prompted the notice in one shop beseeching customers, in the interest of service, "not to discuss th situation with members of the sta!

"Shop here in safety," announce notices outside many London stores which are also the sites of public air-raid shelters. Bond Street, in spite of sandbags, boarded shop fronts and wire netting protection in some windows, remains its imperturbable self. A big store in Oxford Street which has its front windows boarded up announces a "full display in the arcades." On every side there is ample evidence that shopkeepers and their customers are carrying on in the spirit called for in a poster which has made its appearance in London: "Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory

Text read from the printed page and cleaned; old type leaves the occasional error.

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