FARRENS—Ballan—Nikitina and Svetlanoft, and. Sisters. Fingeruts orchestra. Also the Nursery Strasser's Quartette.
GAIETY.—Night club. Russian and foreign cuisine.
HUNGARIA—Continental cuisine, Wil-kens, Stella Szirmay's orchestra. Floor JESSFIELD NIGHT CLUB.—Boder, Stern, Dutch and Feder. will, at the Lyceum able. The 200-page script, which is "ver-long, will be reduced in the inal editing, so that the estimated intimate length of the film will be wolve reels. Before the cameras Turned 115 persons were tested for various roles, of which 29 were Xarlett O'Hara candidates. Contrary reports, Clark Gable was not sub-ceted to the test ordeal for Rhett Butler; he was taken for granted by all factions, Although 10,000 costumes were made for the picture, this does not mean that the cast is composed of 10000 people, In many cases the slothes were made in triplicate io permit their being aged. It would not, for instance, be feasible to film he sequences new attire and then put the garments through an aging process for later episodes because of the possibility of retakes after the apparel had been altered. Instead of making the characters rifer enough in actual life to wear nut their clothes, the wardrobe deyartment aged the fabrics with brick inst, steel wool, metal brushes and mary paper.
For the first time scientific calulations has been employed to justify Tollywood's customary optimism over weees. Almost any film, before it s previewed, is described as having 1 $5,000,000 gross. After the critics figure is lessened somewhat, of "Gone With the Win 1 Gallup poll was conducted which indicated that 56,500,000 customers were practically standing in line with nancy in their hands.
Using the industry figure of 22 cents 1 ticket as the average admission wice, this means a gross to the heatres of $12,430,000. The producer snd distributor will share in 40 per sent. of this amount, or $4,972,000
After production and sales costs are deducted. a theoretical profit of *2,000.000 will result, providing every. one interviewed by Dr. Gallup told him the truth. This will be split between Metro, the distributor, and Selznick, the producer.
Text read from the printed page and cleaned; old type leaves the occasional error.